Our offering

  • 2019: 780,000 visitors in 45 days

  • 9,000 m2 of icescape in the heart of the city, consisting of

  • 4 large ice rinks (1,900 m²/1,250 m²/1,200 m²/350 m²)

  • the spectacular Sky Rink on the first floor with 880 m2 of pure ice skating joy

  • a 120-metre ramp as access and exit portal to the terrace

  • 550 metres of winding ice paths in the park

  • 125 m² free children’s and practice area

  • 550 m² mirror-flat ice stock shooting area with 8 lanes

  • Culinary offerings, with a focus on regional, organic and freshly made dishes

  • Almhütte (Alpine hut) with large indoor area; group reservations possible

  • atmospheric lighting and music provided by Radio Wien

  • free ice-skating for Viennese kindergartens, day care centres and schools

Visitor profile

  • 67% of visitors from Vienna, 11% from other Austrian states and 22% from abroad

  • 3/4 of visitors from other Austrian states come to Vienna because of the Ice Dream

  • The age distribution is relatively symmetrical up to around 50 years

Approval ratings

  • 87% of visitors are satisfied by the offering of the Viennese Ice Dream

  • 83% of visitors want to come back to the Viennese Ice Dream

  • Outstanding net promoter score of +68


  • Visual contacts at the Ring: 80,000 per day just from flowing traffic

  • Advertising value analysis: 2-3 fold return on investment (ROI)

Your presence

  • Video or picture on large LED surfaces:

    • 120 m² right in front of the Rathaus
    • 26 m² and 21 m² at the Ring
  • Branding of the boards at the Sky Rink

  • Branding of the Sky Rink facade

  • Branding of ice-skating aids or use of own ice-skating aids

  • Branding of the balustrade of the ramp to the ice stock shooting lanes

  • Branding of the ramp to access the Sky Rink

  • Branding of the arcade rear wall under the Sky Rink

  • Branding of an advertising tower on the boards of the ice rink in front of the Rathaus

  • Branding of the lockers

Promotion opportunities

  • 2D installations near the boards (outside the ice rink) in the park

  • Promoters (little mascots) in ice rinks

  • Sampling of high-value items on certain days (no food/drinks)

  • Ice-skating courses (no exclusive use of the ice surface)

  • Installation of advertising material on certain days

  • “Photowall” or advertising display (illuminated)

  • Installation of a “sponsor object” on the ice surface near parliament


  • Reduced-rate tickets for employees

  • Free tickets for lotteries

Ice stock shooting lanes

  • Ice stock shooting lanes for own events

Your contact person

Mag. Gerlinde Riedl MA
Mag. Gerlinde Riedl MADirector

Premium partners

We are there for you. As annual sponsor of stadt wien marketing, Bank Austria has been fulfilling this promise for many years. Whether Film Festival on Vienna’s Rathausplatz, Vienna New Year’s Eve Trail, Viennese Ice Dream or Vienna Wine Prize – Bank Austria is a reliable and important partner of which we are proud.

For years, Wien Energie has been supplying sustainable electricity to the Viennese Ice Dream and provides trust and safety with its presence at the event. To make sure that the ice-skaters never lose power!

The Volvo LifeCube has almost become a trademark of the Viennese Ice Dream: visible from afar, the stylish showroom perfectly stages the Volvo brand and so underlines the innovative character of the winter event.

Sponsor partners

When the flair of southern European joie de vivre spreads across the Rathausplatz at the Viennese Ice Dream, the Italian tourism office Enit is in the right place to give a target to the visitors’ longings.

Bepanthen ensures smooth skin and smooth ice at the Viennese Ice Dream For years, Bayer’s Bepanthen has been branding the ice resurfacers and sending its snowman testimonial onto the ice – a successful staging that delights the children.

The REWE Group represents quality, sustainability and social commitment – values that also guide the events of stadt wien marketing. We are happy to have a responsible partner like BILLA at our side.

Coca-Cola is a long-time partner of the Viennese Ice Dream and always has creative ideas. From the beloved Coke polar bear to the FIFA World Cup trophy to the giant snowball, it always leaves visitors excited to see what’s coming next. And us too!

Wien Holding creates jobs and takes care of the quality of life in the city. It also supports our events, allowing us to do on a small scale what the corporation of the city of Vienna does on a large scale.

Making life worth living is a goal shared by HDI Leben and stadt wien marketing and experienced at the Viennese Ice Dream.

Vienna International Airport brings the scent of the great wide world to the Viennese Ice Dream – as well as a large number of tourists, for whom the Viennese Ice Dream is one of the highlights of their trip to Vienna.

The city’s local station is always present and recounts the small and big stories of the city. The many wonderful moments and memories of the Viennese Ice Dream are quickly aired by W24 to become accessible to a large number of people.

Media partners

As a media partner of the Viennese Ice Dream and Vienna New Year’s Trail since many years, the Kronen Zeitung newspaper reports reliably and quickly on all the details of the events.

Whether as partner, reporter or entertainer – ORF is always live on air at the events of stadt wien marketing.