Our offering

  • Hundreds of thousands of guests every year

  • Imposing icescape in the heart of the city, consisting of

  • 4 large ice rinks

  • the spectacular Sky Rink on the first floor with 1.150 m2 of pure ice skating joy

  • a 120-metre ramp as access and exit portal to the terrace

  • 500 metres of winding ice paths in the park

  • atmospheric lighting and music provided by Radio Wien

  • free ice-skating for Viennese kindergartens, day care centres and schools

Visitor profile

  • 67% of visitors from Vienna, 11% from other Austrian states and 22% from abroad

  • 3/4 of visitors from other Austrian states come to Vienna because of the Ice Dream

  • The age distribution is relatively symmetrical up to around 50 years

Approval ratings

  • 87% of visitors are satisfied by the offering of the Viennese Ice Dream

  • 83% of visitors want to come back to the Viennese Ice Dream

  • Outstanding net promoter score of +68

Visibility

  • Visual contacts at the Ring: 80,000 per day just from flowing traffic

  • Advertising value analysis: 2-3 fold return on investment (ROI)

Your presence

  • Video or picture on large LED surfaces:

    • 120 m² right in front of the Rathaus
    • 26 m² and 21 m² at the Ring

  • Branding of the boards at the Sky Rink

  • Branding of the Sky Rink facade

  • Branding of ice-skating aids or use of own ice-skating aids

  • Branding of the balustrade of the ramp to the ice stock shooting lanes

  • Branding of the ramp to access the Sky Rink

  • Branding of the arcade rear wall under the Sky Rink

  • Branding of an advertising tower on the boards of the ice rink in front of the Rathaus

  • Branding of the lockers

Promotion opportunities

  • 2D installations near the boards (outside the ice rink) in the park

  • Promoters (little mascots) in ice rinks

  • Sampling of high-value items on certain days (no food/drinks)

  • Ice-skating courses (no exclusive use of the ice surface)

  • Installation of advertising material on certain days

  • “Photowall” or advertising display (illuminated)

  • Installation of a “sponsor object” on the ice surface near parliament

Tickets

  • Reduced-rate tickets for employees

  • Free tickets for lotteries

Your contact person

Brigitte Stepanek
Brigitte Stepanekmarketing & public relations

Premium partners

We are there for you. As annual sponsor of stadt wien marketing, Bank Austria has been fulfilling this promise for many years. Whether Film Festival on Vienna’s Rathausplatz, Vienna New Year’s Eve Trail, Viennese Ice Dream or Vienna Wine Prize – Bank Austria is a reliable and important partner of which we are proud.

For years, Wien Energie has been supplying sustainable electricity to the Viennese Ice Dream and provides trust and safety with its presence at the event. To make sure that the ice-skaters never lose power!

Sponsor partners

Coca-Cola is a long-time partner of the Viennese Ice Dream and always has creative ideas. From the beloved Coke polar bear to the FIFA World Cup trophy to the giant snowball, it always leaves visitors excited to see what’s coming next. And us too!

Wien Holding creates jobs and takes care of the quality of life in the city. It also supports our events, allowing us to do on a small scale what the corporation of the city of Vienna does on a large scale.

Media partners

Whether as partner, reporter or entertainer – ORF is always live on air at the events of stadt wien marketing.

The Kronen Zeitung has been a media partner for many years and provides reliable information on all the details of the Vienna Ice Dream.